about us

"Self-care should always be a priority."

About Fiori Beauty

Fiori Beauty was founded
in 2013 by Ruth Alemseghed in Seattle, Washington. What began as a small, seasonal venture selling handcrafted jewelry at local markets has blossomed into a thriving, year-round online store. Driven by a deep passion for creativity and purpose, Ruth turned her love for jewelry-making into a mission-focused business—one where proceeds support her daughter’s education fund.

Over the years, our passion has grown beyond jewelry. We have expanded our offerings to include natural skin care and hair products, inspired by our belief in the power of nature to nourish, protect, and support overall well-being. Every product is made using carefully selected, all-natural ingredients—free from harsh chemicals and artificial fragrances—to offer a gentler, safer experience for your skin and hair.

At Fiori Beauty, our mission is simple: to help you look and feel your best through high-quality, handcrafted products. Whether you are searching for a statement piece of jewelry or a soothing skincare solution, we are committed to providing items that align with your values, your lifestyle, and your love for natural beauty.

We hope you enjoy using our products as much as we enjoy creating them. If you have any questions or feedback, we would love to hear from you!

Thank you for supporting Fiori Beauty.

Above and Beyond Quality

Are you tired of stunning, but flimsy pieces? Beauty may be in the eye of the beholder, but quality should never be a compromise. No matter what type of jewelry you're looking for, we guarantee durability. We design well-built jewelry so you can focus on looking good!

Our Promise

We promise to treat our customers with the honesty and respect they deserve. We pride ourselves on the quality of our jewelry and we want clients to feel the same pride when wearing the glimmering pieces from our store. We hope you will be a part of our family for many years to come.

Sophisticated Elegant Expression

When you order from us, whether it's your first or tenth time, you become part of our family. During your search for the perfect gemstone, setting or body cream , we pledge to help you through the process. We hope that your purchase from us becomes the first of many.Â